Original Research & Studies8 min readWe Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.Rachel HandleyJun 09, 2025
Original Research & Studies9 min readSearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.Brenna KellyDec 13, 2024
Original Research & Studies7 min readNew Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.Natalia ZhukovaDec 02, 2024
Original Research & Studies7 min readWe Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.Luke HarselOct 30, 2024
Original Research & Studies7 min readWhy SEO Testing Is a Must—Practical ExamplesIf you are doing advanced SEO without testing your theories, you are taking unnecessary risks. This article explains why.Daria SherrNov 30, 2022
Original Research & Studies4 min readSEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.Daria SherrNov 25, 2022
Original Research & Studies4 min readSEO Split Test Result: The Impact of ItemList Structured Data on Listing PagesWe added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.Koen LeemansNov 18, 2022
Original Research & Studies5 min readSEO Split Test: The Effect of Search Intent-Specific Keywords in Your TitleWant to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.Daria SherrNov 11, 2022
Original Research & Studies5 min readSEO Split Test Result: Adding Month and Year to Page TitleWe added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.Koen LeemansNov 04, 2022
Original Research & Studies14 min readHow to Come Up with New Ideas for SEO TestsIn this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.Brian MoseleyOct 31, 2022