8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Natalia ZhukovaDec 02, 2024
7 min read
We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Luke HarselOct 30, 2024
5 min read
SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage Schema
We used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.Koen LeemansApr 27, 2023
4 min read
SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page Titles
How would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.Koen LeemansMar 29, 2023
4 min read
SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions
How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.Koen LeemansMar 24, 2023
6 min read
Study: How Long Does It Take to Rank Higher on Google
We analyzed 28,000 domains to find out how long it takes to rank higher on Google and get to the first page. Here’s what we found.Olga AndrienkoMar 02, 2023
4 min read
SEO Split Test Result: The Impact of Removing SEO Copy on Ecommerce Category Pages
How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out.Koen LeemansFeb 27, 2023
5 min read
SEO Split Test Result: Power of Caps Lock in the Title Tag
We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this group of pages. Read more to find out the result.Daria SherrFeb 07, 2023