8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Natalia ZhukovaDec 02, 2024
7 min read
We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Luke HarselOct 30, 2024
10 min read
SEO A/B Split Testing 101
Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.Rich BarnettJan 04, 2021
10 min read
Black Friday Statistics: Key Trends and Shifts Marketers Should Know
We analyzed the biggest ecommerce websites, most popular Black Friday product categories, products, and brands to uncover the latest trends and shifts in consumer online behaviour which may affect Black Friday 2020 deals.Fernando AnguloNov 23, 2020
12 min read
How to Optimize for Google Featured Snippets [Research]
Semrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured Snippet Hub, and other factors that are vital to win the featured snippet position.A.J. GhergichNov 12, 2020
10 min read
Key Shifts in the Banking and Financial Services Industry
We analyzed around 1,000 websites and billions of keywords to assess how the financial services industry addresses the shift from “respond” to “recover” and embraces the tremendous growth of digital in 2020Valeria VoitsekhovskaiaOct 19, 2020
11 min read
How To Maximize ‘People Also Ask’ SEO Opportunities [Study]
Semrush has analyzed the latest ‘People Also Ask‘ feature trends. We identified how often People Also Ask results appear in SERPs, PAA location on the page, positions of the sites presented in the PAA box, types of queries triggering PAA as well as the anatomy of a PAA box.Olga AndrienkoSep 30, 2020
9 min read
Leveraging Voice Search for Local Businesses [Study]
Semrush has compared voice search results between all digital assistants — 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.Olga AndrienkoAug 27, 2020