8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Natalia ZhukovaDec 02, 2024
7 min read
We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Luke HarselOct 30, 2024
5 min read
SEO Analysis Increases Global Classroom Community Visibility — Semrush Reality Show Episode #2
Episode #2 jumps across “The Pond” to explore our second Reality Show case study featuring the challenges confronting an innovative online classroom community, Learning With Experts. The agency team Semrush selected for this challenge is UK-based Re:Signal — proven SEO experts and digital marketers.Anna KocheguraApr 11, 2021
8 min read
How to Prepare for Core Web Vitals Update in 2021 [Study]
Semrush conducted a research study aiming to discover any trends and dependencies that the upcoming Google Core Web Vitals update may bring, as well as figure out what impact on websites it could have. In this post, you will see the key findings, get actionable tips on how to analyze a site’s Core Web Vitals, and learn what you should do to improve them.Aoife McIlraithApr 07, 2021
4 min read
SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]
We looked into how traffic trends and user behavior on mobile stack up against desktop, and also analyzed mobile vs. desktop SERP discrepancies.Olga AndrienkoMar 10, 2021
10 min read
The Anatomy of Top Performing Articles: Successful vs. Invisible Content [Semrush Study]
We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.Alina PetrovaFeb 02, 2021
7 min read
Ecommerce Growth: Global Digital Shopping Performance Report
Discover the key highlights from our comprehensive Digital Shopping Performance Report to get a helicopter view of the global online shopping landscape, uncover the key market winners and their growth channels, and pinpoint the fastest-growing ecommerce market segments.Natalia ZhukovaJan 27, 2021
10 min read
A/B Split Testing for SEO — Now Is the Time
“Poke the bear” — the game we regularly play with search engines: make changes, wait, monitor for the effect. Change the game with a better way of SEO testing.Brandon HowellJan 06, 2021