The SEO, SEM, PPC and Content Marketing Blog - Semrush

7 min read

What We Can Learn From the Biggest Social Media Management Nightmares

In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.

Nadia NazarovaJun 09, 2017

Content

13 min read

Most Common Legal Aspects of Blogging and Content Marketing

We decided to find information on the most common legal and ethical aspects of blogging and content marketing, discuss ethical borders and make a roundup useful to both novice writers and experts.

Elena TerentevaMay 24, 2017

Social Media

7 min read

Social Media Metrics for Tracking Your Lead Nurture Funnel

Measuring the right social media metrics can be tricky. The biggest issue here is what metrics are actually useful.

Sagi SolomonMay 19, 2017

General SEO

4 min read

Aggregate Review Schema: Recovering From a Spammy Structured Markup Penalty

Aggregate Review schema can be a great way for businesses to showcase both the number of reviews and the rating of individual products. Adding this markup to your website will then make you eligible for organic stars to show alongside your search listings

Emily SmithMay 18, 2017

How to Exclude Children’s Channels from YouTube Advertising

Social Media

5 min read

How to Exclude Children’s Channels From YouTube Advertising

AdWords script for excluding children‘s channels.

Dmytro TonkikhMay 03, 2017

General Marketing

14 min read

Digital Psychology: Getting Into Your Customers’ Mind #Semrushchat

Digital Psychology is a discipline that combines social sciences with digital best practices, and it looks at online behavior through the lens of psychology and behavioral economics. The idea is that to better understand why people are acting the way they are, we need to start observing technology through a neurological aspect, rather than trying to influence the human brain from a technological perspective.

Maria KalyadinaMar 20, 2017

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