Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May sohu.com received 36.13M visits with the average session duration 09:38. Compared to April traffic to sohu.com has increased by 10.02%.

Visits

36.13M

+10%

Pages / Visit

2.49

Avg. Visit Duration

09:38

Bounce Rate

64.93%

Total Visits last 3 months

May36.13M

Apr32.84M

Mar37.78M

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sohu.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Sohu.com's core audience is located in China followed by United States, and Hong Kong.

Country		All devices	Desktop	Mobile
China	52.65%	19.02M	99.78%	0.22%
United States	15.66%	5.66M	40.84%	59.16%
Hong Kong	5.79%	2.09M	47.2%	52.8%
Taiwan	5.15%	1.86M	41.23%	58.77%
Malaysia	3.24%	1.17M	35.65%	64.35%

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sohu.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

May 2025

On sohu.com, visitors mainly come from cn.bing.com (28.52% of traffic), followed by Direct (22.75%). In most cases, after visiting sohu.com, users go to itc.cn and qq.com.

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sohu.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Sohu.com’s traffic has dropped by -41.18% month-on-month down to current organic search traffic.

Organic Search Traffic

-41%

Paid Search Traffic

Branded Traffic Share

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sohu.com Backlink Analytics

Analyze and track sohu.com’s backlink profile with the fastest backlink database available

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Spot toxic links and remove them before they cause harm to your website

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sohu.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

5.84K

8.32M

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sohu.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to sohu.com has dropped by -17.31% and equals 8.32M. The amount of referring domains has dropped by -0.73% and equals 5.84K.

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