Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May firearmssafetyauthority.govt.nz received 109.95K visits with the average session duration 09:55. Compared to April traffic to firearmssafetyauthority.govt.nz has decreased by -22.03%.

Visits

109.95K

-22%

Pages / Visit

4.56

Avg. Visit Duration

09:55

Bounce Rate

52.67%

Total Visits last 2 months

May109.95K

Apr141.01K

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firearmssafetyauthority.govt.nz Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Firearmssafetyauthority.govt.nz's core audience is located in New Zealand followed by United States, and Canada.

Country		All devices	Desktop	Mobile
New Zealand	97.08%	106.74K	29.84%	70.16%
United States	2.29%	2.52K	100.0%	0.0%
Canada	0.31%	339	100.0%	0.0%
Australia	0.14%	150	100.0%	0.0%
Japan	0.08%	87	100.0%	0.0%

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firearmssafetyauthority.govt.nz Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

May 2025

On firearmssafetyauthority.govt.nz, visitors mainly come from Direct (49.12% of traffic), followed by google.com (37.88%). In most cases, after visiting firearmssafetyauthority.govt.nz, users go to realme.govt.nz and police.govt.nz.

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firearmssafetyauthority.govt.nz Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Firearmssafetyauthority.govt.nz's audience also visits guncity.com.

guncity.com

Visits:

233.7K

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firearmssafetyauthority.govt.nz Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Firearmssafetyauthority.govt.nz’s traffic has increased by 3.11% month-on-month up to current organic search traffic.

Organic Search Traffic

15.94K

+3%

Paid Search Traffic

Branded Traffic Share

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firearmssafetyauthority.govt.nz Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

firearmssafetyauthority.govt.nz Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to firearmssafetyauthority.govt.nz, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

New Zealand

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
gun license nz	N	1	6,600	0.59	38.1%
firearm registration	N	1	1,600	0	9.23%
gun license	N	1	1,000	0.59	5.77%
firearms safety authority	N	1	590	0	3.4%
gun licence application	I T	1	390	0.61	2.25%

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firearmssafetyauthority.govt.nz Backlink Analytics

Analyze and track firearmssafetyauthority.govt.nz’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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firearmssafetyauthority.govt.nz Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

448

3.07K

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firearmssafetyauthority.govt.nz Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to firearmssafetyauthority.govt.nz has dropped by -3.77% and equals 3.07K. The amount of referring domains has increased by 0.67% and equals 448.

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firearmssafetyauthority.govt.nz SEO Audit

Check out firearmssafetyauthority.govt.nz’s site performance with an audit that detects issues related to crawlability, content, links, and coding

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firearmssafetyauthority.govt.nz SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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firearmssafetyauthority.govt.nzMay 2025 Traffic Stats

firearmssafetyauthority.govt.nz Web Traffic Statistics

firearmssafetyauthority.govt.nz Traffic and Visitor Engagement